Perigold Luxury Living | Influencer
Project Info
- Client Perigold
- Launch Date June 2023
- Campaign Type Influencer
Project Description
With the goal of improving aided awareness and generating brand-right content, casted seven influencers for Perigold’s first-ever dedicated influencer campaign Given the prompt of showcasing how Perigold products elevate homes and make ordinary moments extraordinary, influencers shared over 20 pieces of dedicated content across Instagram Stories, Static Carousels, and Reels, Blogs, and LTK posts.
Not only did this campaign accomplish the client goal of improving awareness through elevated content, but it efficiently drove downstream transactions as well. With a total audience of nearly 3 million and a reach of over 250k, influencers generated an impressive engagement rate of 3.7%. Perigold reached the largest audience and garnered the most clicks of any initial SRB campaign, with creators driving nearly 40k clicks to Perigold products and the most revenue driven for any brands' initial campaign. Campaign investment helped bolster visits and revenue for both LTK and the Affiliate channel overall, with some of the strongest stats of the year to flowing through during the week of campaign launch.
