EXPERIENCE

• Present

  AllModern Content Manager

  • Owns content strategy across site and all brand marketing channels, developing brand-building stories to foster customer engagement, conversions, and loyalty.
  • Establishes a consistent omni-channel brand presence that drives both awareness and consideration for the brand, launching paid Pinterest campaigns, informing organic social content, overseeing the creation of seasonal catalogs, and scaling branded email portfolio.
  • Orchestrates end to end GTM process, combining customer mindset with seasonal trends to develop inspirational imagery used in all site content and marketing campaigns.
  • Manages content and site team while collaborating with merchandising, creative, and marketing counterparts to enable the end to end creation of content.
• July 2023

  Senior Content Commerce Associate

  • Created and executed Media, Affiliate, and Influencer channel strategy for Specialty + Luxury Brands to highlight major brand moments and drive revenue via brand-right content.
  • Collaborated with internal brand teams and external influencers, agencies and publishers to develop a tailored, omni-channel affiliate strategy for all major brand moments - including store openings, new product launches, seasonal campaigns and more.
  • Managed reporting and analysis of channel performance to ensure initiatives aligned with Marketing KPIs, improving overall spend efficiency while driving over 100% YoY channel growth each year.
• June 2021

  E-Commerce Rotation Associate

  • Acted as a supplier account manager, advising on strategies to improve business performance and creating educational content to enable supplier communication at scale.
  • Managed site merchandising, analyzing consumer insights and behavior to improve the customer experience through product details, navigation paths, and inspirational and educational content.